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LAS VEGAS, Nevada – Interactive sessions, case studies, peer-to-peer learning and networking all formed part of a power-packed Association Focus at IMEX America yesterday (Oct 13).

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LAS VEGAS, Nevada – Interactive sessions, case studies, peer-to-peer learning and networking all formed part of a power-packed Association Focus at IMEX America yesterday (Oct 13). The event, which is designed specifically for association executives, took place as part of Smart Monday, powered by MPI (Meeting Professionals International).

Education was designed and delivered in three tracks by ASAE: The Center for Association Leadership, ICCA and PCMA.

The Mission Driven Volunteer delivered by Peggy Hoffman, Mariner Management & Marketing and Elizabeth Weaver Engel from Spark Consulting LLC was a highly interactive session that focused on different forms of volunteer engagement. Group discussions covered how to engage Generation Y and the best use of technology for communication and community-building.

Later David Saef from Global Experience Specialists (GES) delivered an insightful session on Event Intelligence – What Is It and Why Is It Crucial for Success? detailing the benefits of embracing data analysis. He provided detailed examples of how event intelligence has been put to good use at congresses and is a useful tool to inform better decision-making.

His topic resonated well with attendees such as Amelia Hodges from the North Carolina Association of Certified Public Accountants, who said: “The session on Event Intelligence was ideal – it mirrored exactly what I’m doing at work right now. It was also interesting to see how data is presented and it gave me some ideas on how I can present to the board when I get back.”

Michael Dominguez from MGM Resorts International (this year’s Association Evening sponsor) was highly praised for his in-depth look at the previous and current economic environment in the hospitality industry.

“Understanding your negotiating leverage gave me a deeper comprehension of the business climate in which hoteliers operate. It was good to appreciate the bigger picture in what was a very honest and through-provoking session”, explains Kim Van Delft from the American Association of Petroleum Geologists.

Martin Sirk, CEO of ICCA kicked off one of the afternoon sessions offering advice and ideas to improve international meetings in Going Global: Wisdom of crowds. Experts from ExCel London, Dubai Business Events together with ICCA regional directors in North America and Latin America were among the experts offering examples of best practice and encouragement. The aim of the session, as Martin explained to the audience, was ‘for you to leave here today with a concrete solution to your problem’.

Association Focus was followed by a sparkling Association Evening reception, hosted by MGM Resorts International, at the MGM Grand Conference Center where hundreds of the day’s delegates mingled with suppliers and IMEX partners.

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